WEBSITE RESEARCH AND MEASUREMENT

As the web has grown more and more popular, websites have become an integral part of companies' communication strategies. Studying and deepening the understanding of websites' role and user behaviour has become critical in ensuring that companies' online channels are working at an optimal level.

IQTM site-traffic measurement and USER site research form a comprehensive framework for continuous site monitoring as well as user-centric site development.

InterQuest is a pioneer in website research in Finland, and we have been working on numerous site development and monitoring projects since 1997.

USER site research

The USER site-research tool takes a user-centric view on website development, forming a complete picture of website user profiles, usage patterns and behaviour as well as attitudes to and opinions of the site's contents and services. Research can also reveal how well the site is performing against set communication objectives.

Know the users of your website

Site research is used to find out who the site's key user groups are and how they use the service.

Communicate the right way

USER can be used to provide answers to such questions as how well the company's website or websites are in line with the company's other forms of communication. USER finds out what type of role the site plays in building the company's image in the particular target group which is visiting the site at the moment.

Build the site to be user-friendly

Research can also find out what the strengths and the weaknesses of the site are, as well as the type of content different visitor groups would like to see on the website. Used annually or after alterations are made, USER functions as a solid basis for further developing the website.

Benchmark your website

USER produces information which can be used to compare the site with other similar types of websites. USER reveals not only the areas in need of development, but also the solutions which have been successful.

IQTM site visitor traffic measurement

IQTM, InterQuest Traffic Measure, is a highly accurate and reliable browser-based visitor-traffic measurement system. Through its innovative and patented decentralised data-management system, it is also the most cost-efficient real-time website traffic measurement tool.

IQTM makes it possible to boost the effectiveness of online business by, for example, monitoring and optimising the site's usability and the ease of finding information within it

Know how visitors find your website

IQTM gives answers to such questions as the following: Where do visitors come from to the site? Which countries are the visitors from? What are the most popular search words used when landing on the site? Which competitors visit the site

Understand site behaviour

The system also finds out on which page or section visits begin, what information is being searched from the site, what sections are popular, how the site's traffic has evolved over time, what the most popular routes and paths are, and where visits end. By following the traffic paths it is possible to reorganise the site so that the content sought is found more quickly. If many visits tend to end on a specific page, that can be corrected too. New information can be added to a common exit page, which can help the user to continue his or her navigation on the site.

Find your most loyal customers

With IQTM you can find out how many visitors return to the site and how frequently, as well as where the active users move on the site. The number of visitors can be simultaneously monitored in relation to the number of page loads, which indicates the level of interest towards the site's content.

Utilise the results instantly

IQTM generates the information completely in real time without any delay or interruption in the service. The results can be found in the real-time online reporting system, which is clear and easy to use.