VIP ACCESS

Who can be reached?

The representativeness of Internet respondents against the whole population of Finland has improved, all the way up to the oldest age groups. Younger respondents are already more easily reachable through the Internet than by telephone.

Virtual Internet Panel Access

VIP Access makes it possible to carry out various types of consumer research rapidly online.

Reach the right target group

VIP Access is optimised for each research project to reach the right target group - from among over two million Finnish web users. The target audiences for the majority of consumer products and services are already available on the web; in some cases, the accessibility is even better than with other more traditional methods.

Ensure reliable results

Unlike Internet panels, VIP Access always guarantees "fresh" respondents. The respondents are not recruited in advance, but picked out from selected websites for every single research project. According to research made in VIP Access, the achieved results are similar to telephone interviewing. Read more about Case Studies Client: A telecommunications company / Online Brand Tracking.

Save money and time

Online research is faster and more cost-efficient compared to traditional research methods. For example, telephone and street surveys are more expensive and time-consuming to execute.

Global Online Reach

InterQuest co-operates with online panel companies in Europe as well as in the USA and Asia. We have experience in research projects in 15 different countries in many different languages, including Chinese and Japanese.