SPOT®

SPOT® produces reliable results on the user profiles of online media and has been one of the most popular online media profile research tools since 1999. The SPOT® Web Profiler database consists of dozens of different online media websites and contains the data of over 30,000 respondents

Site Profile Online Tracking

SPOT® is a research product designed to support the marketing and sales of online media. The research measures areas such as the demographic profiles of visitors, consumer behaviour and hobbies, the efficiency of different marketing channels, site usage and customer satisfaction. A SPOT® survey is always carried out on the website being researched. This way, subsections and smaller sites provide reliable information on the actual user profiles.

Increase visibility in leading media agencies

The data becomes a part of InterQuest's online media design tool, SPOT® Profiler, which is used by the Finnish media agencies.

Prove the value of your website audience and stand out from the others

Using benchmarking, the site's user base stands out from other online media. This generates more interest in the site from advertisers.

Monitor the efficiency of your marketing channels

Repeating the survey at regular intervals enables you to follow changes in user profiles and how, for example, different marketing channels bring new users to the website.

Ask the client directly

To engage the site users with specific questions is easy and can be included and tailored into the SPOT® questionnaire.

Capitalise on the results instantly

The research is easy and quick to carry out on the website. The final results can be delivered within two weeks from the beginning of the research.

Quality execution

The SPOT® research method pays attention to different factors affecting online data collection quality, such as the web browsers used by visitors, screen settings, different pop-up blocking programs and the optimal duration for data collection.