EXIT®

Do you know how your online advertising impacts your brand image?

The Internet is being used by about three-quarters of the Finnish people. This means that online advertising is reaching a large number of consumers. To reap the benefits of this large audience, it is important to define and talk to your target audience in a right way. Online advertising research helps you to do just that.

EXIT® is a research product for measuring the effectiveness of online advertising. With EXIT® the advertising effectiveness is measured with indicators which are clearly more diversified than the usual click-through percentage.

Move away from click-throughs

Only a small percentage of those who notice web advertisements actually click them, meaning that the click-through percentage shows only the tip of the iceberg when it comes to measuring the advertising effectiveness. EXIT® survey covers the key metrics from recall down to the actual purchase intent.

Find out the success of a campaign

High recall does not necessarily lead to a desired outcome regarding the brand, so by only measuring recall, the advertising effects on your brand image are left unclear. With EXIT®, in addition to recall, you can develop a clear picture of how the online advertisement is impacting your brand, your company, and the level of interest in your product or service.

Tailored according to your needs

EXIT® research can be tailored to measure against your own set campaign objectives. The target group and the questions can be optimised beforehand to correspond to the objectives of the campaign.

Stand out from the others

In addition to researching the advertisements and the campaigns, EXIT® collects benchmark data, which makes it possible to compare the effectiveness of the advertisement to that of other advertisements and advertisers. EXIT® research bank is a comprehensive database of the functionality of Finnish online advertising, containing about 200 researched online campaigns from many different websites. The results of a campaign can be compared to, for example, advertisements on the same website, or to advertisers in the same business sector.