CREATIVE LAB

Are you building or destroying your brand?

Pre-testing can significantly improve advertising effectiveness.

Product development and launching require considerable investment.

Testing a product with its end users during the early development stages helps to reduce risk.

Creative Lab is intended for designing and pre-testing products and advertising concepts. It can be applied to controlling the whole process, or it can be activated during the final stages of concept design. Creative Lab can accommodate all visual material, from standard images to 3D product shows.

Avoid wrong investment choices

Creative Lab can be perceived as a screening tool, which filters and refines your ideas into a form that gets across to consumers.

Test efficiently

Creative Lab is not only suitable for pre-testing completed products and advertisements, but also for evaluating creative ideas, for example sketches or storyboards. The research system can be completed with still images, movie clips and audio. Creative Lab is an excellent tool for such things as print, TV, radio, and web advertisement research.

Benchmark with others

Alongside your product, the research can include your other products or competing products as comparison points.

Capitalise on the results instantly

The research is conducted online, which makes the method a fast one. With InterQuest VIP Access (Virtual Internet Panel) the target groups you need are immediately available for research. The accumulation of data can be monitored in real time as soon as the research starts. The final results are available shortly after data acquisition is complete.