Here we have compiled a few examples of projects we have carried out in our various fields of service. Contact us and let us begin discussing your research needs today.

Client: A telecommunications company / Online Brand Tracking

A Finnish telecommunications company wanted to create an advanced market-monitoring system, in which the results would be immediately available. The aim was to be able to compare the achieved results with the amount of investment and the content of the advertising.

InterQuest built an Internet-based research tool, in which the client can follow the development of the brand's most important indicators. Additionally, the system can be used to monitor the relationship between brand image and media investment, and it can be applied to not only the company's own brand but to competitors' brands as well.

By using the research system, our clients instantly receive the required data on the efficiency of the campaign. This offers significant advantages in a rapidly moving and developing telecommunications business/industry.

Due to the fact that this type of research realised as an Internet survey was unique at the time of its conception, we wanted to find out the validity of the results. When the same survey was conducted by telephone, we found that the results were quite similar to those of the Internet-based survey. Thus, Internet-based brand tracking proved to be a reliable approach for tracking telecommunications brands online.

Client: A teleoperator company / Monitoring customer satisfaction

A Finnish teleoperator company needed an advanced market-monitoring system through which it would be able to efficiently keep track of customer satisfaction among its new and existing customers.

InterQuest built a monitoring system which analyses the development of customer satisfaction on a monthly basis. The research data is collected and reported in real time to the client through an Internet reporting system.

The system has made monitoring customer satisfaction significantly easier. By using the system, our client has been able to react to varying situations rapidly and to track the effect of actions taken immediately after they have been implemented.

Client: A global media company / User-driven product development

A client of ours operating in Britain wanted to create a new online service which would meet the needs and expectations of the target group in a new way. In order to accomplish this, information on the usage of existing services and the needs of the target group, as well as information on how the new service could better meet these needs, was needed. The objective was to find the areas to which the most significant investments should be made.

For the purposes of the research, InterQuest recruited and selected respondents from the key target group and built an online research community for the client. The community had several discussions on the research topics, and the members of the community were given various tasks associated with the research.

As a result, the project generated several weeks' worth of extremely valuable information to support the product-development process. The community maintained an active and voluntary peer-to-peer dialogue, which further increased the depth of the research results.